Websites, SEO, and digital marketing
We design and build websites, and we run search engine optimisation and digital marketing designed to reach the people each client serves. For professional firms and regulated businesses, we do this within the advertising, consent, and privacy rules that apply to them.
Websites
We design, build, host, and look after websites for businesses and professional firms.
Design and build
Websites designed around a client's services and the people it serves, built to load quickly, read well on a phone, and meet WCAG 2.2 Level AA.
Content
Clear, accurate copy written for the people a client serves, with every claim checked against what the client can support.
Hosting and care
We host and maintain each website, apply security updates, and keep it backed up and monitored.
Forms and integrations
Enquiry and booking forms connected to the systems a client already uses, with personal data handled under its privacy obligations.
Search engine optimisation
We help the people who need a client's services to find it, with work that is measured and reported each month.
Technical foundations
Site structure, speed, structured data, and indexing set up correctly at launch, or reviewed and improved on an existing site.
Content for search
Pages that answer the questions a client's customers search for, written to be accurate first and optimised second.
Local search
Business profiles and location pages for the places a client serves.
Reporting
Monthly reports on search visibility, traffic, and enquiries, drawn from the client's own analytics.
No one can promise a search ranking, and we do not. We agree the measures at the start of an engagement and report against them each month.
Digital marketing
We plan and run campaigns across search, social media, and email, and we report what each one achieved.
Search and social advertising
Campaigns on search engines and social platforms, with budgets, targeting, and results reported in full each month.
Email marketing
Newsletters and campaigns sent to people who have agreed to receive them, with a working unsubscribe in every message.
Social media
Planning and publishing on LinkedIn and the other channels a client's customers use.
Analytics and measurement
Measurement set up with the notices and consents the client has approved, and reporting that ties activity to enquiries.
Marketing within the rules
We bring the same care for the rules to marketing. Campaigns are built around the consent, privacy, and advertising rules of each jurisdiction from the start.
Consent and unsubscribe
Commercial email and text messages must identify the sender and carry a working unsubscribe facility, and in Australia they generally need the recipient's consent. We build campaigns on consent records from the start.
Direct marketing and personal data
Using personal data for direct marketing is regulated in both jurisdictions, including the need for consent in Hong Kong and a simple way to opt out in Australia. We build the consent records and opt-out handling these rules call for, and each client settles the wording of its notices with its own advisers.
Professional advertising
Lawyers, tax practitioners, and other regulated professionals advertise under their own professional rules, and consumer law applies to every advertisement. We prepare material with those rules in mind, and nothing is published without the client's approval.
Tracking and cookies
Analytics and advertising tags collect personal data. We install them only with the notices and choices the client has approved, and we keep a record of what is installed and why.
Talk to us about what you need
We meet clients and business partners by video conference or in person in Hong Kong.